What Exactly Is SEO?
You know what it stands for, but what does it mean?
The ever-increasing mobility of today’s consumer means it’s more challenging for your business to find your ideal prospect, one who has:
Shown a demonstrable interest in your product or service
Purchased similar products or services in the past
But your consumer is not the only one always on the move. The metrics, rules, and policies of how search engines find information change frequently. And often without warning.
SEO is about targeting your ideal prospect with the best, most current techniques so that they know you’re the solution to their problems or the way to a better life.
It’s a collection of activities designed to generate more traffic to your business.
It’s the magnet that:
Attracts ready-to-buy consumers to your website
Brings hungry consumers to your brick-and-mortar location
Blows up your phone lines
Fills up your email inbox
Skyrockets your revenue
The adage, “location, location, location” is critical in reaping huge financial successes in real estate, the restaurant business, and more. In online marketing, your “location” is your website.
Although your site is essential, it’s your prospect’s location that’s most important. In today’s mobile, modern world, how do you find your prospect so that they can find you?
In a word (or three), Search Engine Optimization – SEO.